The history of paint industry in Bangladesh is, in other words, the history of Roxy Paints Ltd. It is not only because of its uninterrupted manufacturing of quality paints since 1953, it is more so because of Roxy's being the pioneering national entity. It fought against non-Bengali or Western paints during the Pakistan days and against the multinational during last 36 years of independent Bangladesh.

Roxy survived the protracted battle for existence. But its success was manifest not only just in survival; it won the hearts of the millions with world class consistent quality and proper customer service. Our users bear ample testimony of a national paint being international in quality and again at an affordable cost per unit of surface coating area.